Business Development Strategy Planning at PT Tunas Abadi Indoagro (Case Study at PT Tunas Abadi Indiagro)

Business development in the agricultural sector is an effort to develop and increase products as meet food needs of community, area land a potential natural resource owned by Indonesia so that good will economic growth Indonesia. PT Tunas Abadi Indoagro serves distribution fertilizers pesticides East Java Bali with different according commodities grown background. last year due home-made also long dry season caused company's sales turnover decrease compared before. The method used this study was qualitative method, data collection carried out means interviews persons consisted internal parties Pt consist owner staff. variables are PEST (political, economic, social technology) well five porter analysis, after result being analyzed using SWOT (strength, weakness, opportunity threat) analysis. leads conclusion there several things need be considered business planning such buyer making price comparisons, many new competitors, high competition Products have same function, on other hand company still has strengths able choose fertilizer pesticide Experienced agriculture, supplier trust number sold lot must maintain.